In Lotus Eaters Bloom reads an ad for a summer sale
held in Clery's (often spelled with no apostrophe), a large
department store on Lower Sackville (O'Connell) Street. Gerty
MacDowell thinks happily of these annual sales in Nausicaa.
They were important events on women's annual calendars.
Reading from a poster on the corner of Westland Row and Great
Brunswick Street, Bloom thinks, "Clery's Summer Sale."
He does not think of the store again, but Gerty dreams of
owning "that silver toastrack in Clery’s summer jumble
sales like they have in rich houses," and she is wearing
a straw hat that she searched long and hard for: "at last she
found what she wanted at Clery’s summer sales, the
very it, slightly shopsoiled but you would never notice, seven
fingers two and a penny."
In an 11 September 2016 article in the Irish Times,
Arminta Wallace writes that "Department store sales were once
the most important fixtures in the Dublin shopping calendar –
eagerly anticipated events that drew customers from all over
the country." The 1965 photograph by Dermot Barry accompanying
her article gives a vivid sense of this intensity: "First
impressions are of a cornucopia of chaos. Clocks and fabric
swatches; coats and travel rugs; towels and umbrellas. That’s
without speculating on the contents of the boxes of various
shapes and sizes piled, surely, up beyond the reach of human
arms. Shoes? Handkerchiefs? Shirts? It must have taken
considerable skill on the part of the staff to lay hands on
anything in particular. / As for the customers, they’re not
browsing: they’re hunting. They are women on a mission. / On
the bottom right of the image, one shopper is having her
bargain wrapped. Halfway up, to the left of the pillar,
another ponders a potential purchase, hand to her chin in
classic 'what shall I do?' pose. To her left, observe the
little girl, smiling up at the woman who is assessing some
piece of clothing for size or quality."
"It is still hard to believe that Clerys has gone," Wallace
writes. "This was one of the first purpose-built department
stores in the world, its Corinthian columns and sweeping
staircases seemingly as much a part of O’Connell Street as the
trees and statues outside." The department store survived
bankruptcy proceedings in 1879 and 1940, as well as the
pulverizing shelling of O'Connell Street in
1916, to last into the 21st century. But a final
receivership begun in 2012 spelled the end of this shoppers'
mecca. It closed its doors in 2015 and the building has been
sold to developers.